Col·legis i associació d'agents immobiliaris
Continuing education
In the training and retraining
This is the future of professional

Real Estate Marketing

Final date
Maximum people
  • Thursday
From 4:00 p.m. to 8:00 p.m.
24 hours
Col·legi API

C/ Eiximenis, 18 entresòl de Girona

Type of query
Specialization Course in Real Estate Marketing

1. The current context and the marketing environment:
    a) Understand the market where we move.
    b) Key factors in today's marketing.
    c) Key concepts in marketing and commercial management.
2. Marketing strategies for the management of a real estate business:
    a) Tools for market research.
    b) Segmentation and positioning.
    c) How to build our marketing model.
3. Marketing at the real estate point of sale:
    a) The value proposition.
    b) External and internal management of the point of sale.
    c) Promotions and advertising in the real estate point of sale.
4. Direct marketing and new technologies:
    a) Characteristics and objectives.
    b) Email marketing, SMS and mobile marketing.
    c) The database and the construction of the action plan.
5. Relational marketing and services for real estate companies:
    a) Characteristics of the services.
    b) The offer of services.
    c) The process of buying the consumer.
    d) How to enhance the customer's purchasing experience.
6. Digital marketing and brand image:
    a) How to know and manage the online reputation of the business.
    b) How to build our brand in the real estate business.
    c) Social networks in the sector.
7. Commercial loyalty:
    a) Key concepts in commercial loyalty.
    b) Tools for commercial loyalty.
    c) Management of commercial relations

8. Personal branding and sale of the own brand (yourself.
Coaching applied to personal and professional development.

9. NLP techniques (Neuro-linguistic programming) in the world of sales


Bonilla, Sergi. Director of Girona Coaching, Confundador de Creantum, Technical Engineer. Master PYMES Coach Specialist, International Trainer in PNL, National and International lecturer in the field of HR, speaker at the UdG Human Resources Master's Degree, Consultant and trainer in leadership, motivation and management of personal and professional change.

Costa, Txell. Journalist specializing in communication, marketing and sales.

Nadal, Pamela. Advisor, consultant, coaching in personal image.

Ruiz, Moisés. Economista. Màster en Assessoria i Consultoria Immobiliària UB. Postgrau en Direcció Immobiliària UB-APCE. Director de CENIC. Formador immobiliari

Evaluation system
Minimum attendance to 80% of the sessions.
Test type test

Professional Colleges: 361.00€

API Real Estate Agents and employees of these: 304.00€

More discounts

(The foundation has special conditions, it can be financed in 10 installments.)

Certificate of training course for the UdG Foundation: Innovation and Training.