Col·legis i associació d'agents immobiliaris

Real Estate Marketing

Date: On Thursdays, from April 12 to May 16, 2019

Hours: 16:00 - 20:00

Duration: 24 hours

Place: School APi Girona (Eiximenis, 18, mezzanine - Girona)

Typology: Specialization Course in Real Estate Marketing


1. The current context and the marketing environment:

a) Understand the market where we move.
b) Key factors in today's marketing.
c) Key concepts in marketing and commercial management.

2. Marketing strategies for the management of a real estate business:

a) Tools for market research.
b) Segmentation and positioning.
c) How to build our marketing model.

3. Marketing at the real estate point of sale:

a) The value proposition.
b) External and internal management of the point of sale.
c) Promotions and advertising in the real estate point of sale.

4. Direct marketing and new technologies:

a) Characteristics and objectives.
b) Email marketing, SMS and mobile marketing.
c) The database and the construction of the action plan.

5. Relational marketing and services for real estate companies:

a) Characteristics of the services.
b) The offer of services.
c) The process of buying the consumer.
d) How to enhance the customer's purchasing experience.

6. Digital marketing and brand image:

a) How to know and manage the online reputation of the business.
b) How to build our brand in the real estate business.
c) Social networks in the sector.

7. Commercial loyalty:

a) Key concepts in commercial loyalty.
b) Tools for commercial loyalty.
c) Management of commercial relations

8. Personal branding and sale of the own brand (yourself.
Coaching applied to personal and professional development.

9. NLP techniques (Neuro-linguistic programming) in the world of sales


Bonilla, Sergi. Director of Girona Coaching, Confundador de Creantum, Technical Engineer. Master PYMES Coach Specialist, International Trainer in PNL, National and International lecturer in the field of HR, speaker at the UdG Human Resources Master's Degree, Consultant and trainer in leadership, motivation and management of personal and professional change.

Costa, Txell. Journalist specializing in communication, marketing and sales.

Nadal, Pamela. Advisor, consultant, coaching in personal image.

Ruiz, Moisés. Economista. Màster en Assessoria i Consultoria Immobiliària UB. Postgrau en Direcció Immobiliària UB-APCE. Director de CENIC. Formador immobiliari

Prices and discounts:

Price: € 380.00


€ 304.00 Collegiate / associates of the College API and employees.

361,00 € Professional colleges.

Evaluation system:

Minimum attendance at 80% of sessions.Test type test

Students who pass the course will receive a Certificate of training course by the Fundació UdG: Innovació i Formació.

Registration: · fundacioudg